Your Instagram is about to change. Italian fashion giant has recently announced that they will no longer adhere to fashion season calendar and that they will be following their own runway schedule.
Gucci’s creative director Alessandro Michele released a statement via the luxury brand’s Instagram, in which he announced that “I will abandon the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call. We will meet just twice a year, to share the chapters of a new story.”
According to Gucci, they will only drop pre-collections and focus on showing only twice a year. This is a huge move for the brand, check out the statement below.